By Kris Putnam-Walkerly, Putnam Consulting Group
In my work as a philanthropic advisor, I come across philanthropy in all forms—from individual giving to institutional grantmaking and everything in between. It used to be that most of my clients engaged in their work from behind a wall of protection. Charity and grantmaking were held aside and in addition to other forces for good. However, over the past few years I’ve noticed philanthropy in all forms becoming less siloed and more interwoven with the world around it. Here are eight manifestations of this trend:
- CEO branding. Foundation CEOs and high-net-worth donors, following in the footsteps of their corporate counterparts, are realizing the personal and professional value of developing their own “brands”—through blog posts, speeches, articles, and more. By using their voices more aggressively (and sometimes independently), they help support the reputations of the philanthropies they serve and incite meaningful conversation and debate within the field.
- Use of advisors and coaches. Philanthropy used to be something largely driven by an individual donor or foundation founder’s own gut instincts and emotional connections, and guided only by their own perceptions and experiences. Philanthropic advisors were practically unheard of. Increasingly, however, philanthropists recognize that those with specific knowledge and experience in philanthropy, grantmaking, leadership, strategy, and operations can provide valuable insight and guidance to help funders make dramatic and rapid change.
- Faster health conversions. Twenty years ago, when health conversion foundations first began to appear, their path toward effective philanthropy was gradual. New health conversion foundations usually moved slowly from a broad, “supporting our community” clinical health focus to more strategic efforts that addressed social determinants of health. (Part of this was because the field’s discussion of social determinants was also in its infancy.) Nowadays, I find new health conversion foundations eager to hit the ground running with well-thought-out, strategic approaches that engage communities quickly and deeply, and strive for impact.