This is the third of a 3-part blog series to help funders leverage relationships with traditional media. Our thanks to Patti Giglio of PSG Communications, LLC, for her contributions to our new media toolkit for Exponent Philanthropy members, the basis for this blog series.
1. Consider the reporter’s inquiry an opportunity.
Most reporters want to get it right and approach their work with journalistic integrity. You should assume the inquiry represents an opportunity, not a threat.
2. Be helpful and responsive.
Journalists come back to people who are responsive. It is important to respond within an hour, even if it is only to gather information about what the reporter is looking for and understand her deadlines.
3. Start by gathering information.
Ask for the reporter’s name, affiliation, contact information, story line, and deadline. This is your opportunity to interview the reporter and learn about her story and how you can help. Appropriate questions include:
- What is your deadline?
- Who else are you speaking with?
- Are there specific questions I can help with?
- Can I help with photos or other visuals to tell your story?