By Laura McKnight, Embolden
Your community foundation is working hard to get your donors involved and help them understand the importance of supporting not only their own favorite causes, but also the most pressing community needs identified by your team and board of directors.
You are also closely watching key trends in philanthropy:
- Families want to be involved in philanthropy and philanthropic legacies are community treasures to be passed down through the generations.
- Nonprofits in your community expect to see a benefit from the rising philanthropic investments in our society.
- Donors want to be associated with philanthropic institutions that are committed to transparency, results, and data-driven strategies.
You want to maximize these trends to grow your mission. If you are like many community foundations, though, you are facing a challenge as you balance two seemingly competing factors:
- Community needs. The needs in your community keep growing. Nonprofits’ requests are growing. This makes it even more important for you to grow your unrestricted funds and your own operating endowment.
- New donor mindset. You are watching social impact grow as a priority in today’s culture, and you know philanthropy is an important part of your donors’ lives. Donors enjoy a wide range of social impact activities, including giving money to nonprofits, volunteering, serving on boards, purchasing products that support a cause, recycling and respecting a sustainable environment, celebrating at community events, and marketing favorite charities.