By Ebonie Johnson Cooper on behalf of Exponent Philanthropy
Although we may not realize it, Americans today make data-driven decisions almost instinctively. Who books a hotel room without reading online reviews or makes a restaurant reservation without consulting Yelp? We rely on crowdsourced evaluations to inform our choices on everything from dating to shopping. Yet how many of us consider data when making philanthropic decisions? How many ask about a nonprofit’s impact? About the number of lives transformed?
This was the challenge presented this morning by Michael Smith, newly appointed head of the White House initiative My Brother’s Keeper, at the opening plenary of Exponent Philanthropy’s 2014 National Conference.
Smith talked about why we must think about investing in communities in new ways—why we “must move [all support] to organizations with evidence of impact.” As former director of the Corporation for National and Community Service’s Social Innovation Fund, which uses the federal government to mobilize public and private support for community solutions with strong results, Smith knows a thing or two about focusing on outcomes.
